SEO tools don't have to cost $100/month. Here are seven free tools that cover every part of the SEO workflow — from keyword research to content creation to analytics.
1. SEO Spark — Free AI Blog Writer with Built-in SEO
One keyword → publish-ready, SEO-optimized blog post in 60 seconds. Built-in keyword strategy, EEAT signals, and real-time scoring. 3 free articles, no credit card. Try free →
2. Google Search Console — Free Keyword & Performance Data
The only SEO tool you absolutely need. See exactly which keywords your site ranks for, which pages get clicks, and where you can improve. 100% free from Google.
3. Google Keyword Planner — Free Keyword Research
Find what your customers are searching for. Monthly search volumes, competition levels, and keyword suggestions — all free inside Google Ads.
4. AnswerThePublic — Free Search Intent Discovery
Discover what questions your customers are asking. Enter a keyword and get hundreds of real search queries visualized. Free tier: 3 searches/day.
5. Yoast SEO (Free) — WordPress On-Page Optimization
If you use WordPress, Yoast's free plugin handles on-page SEO basics: readability scoring, meta tags, XML sitemaps, and schema markup.
6. PageSpeed Insights — Free Site Speed Testing
Site speed is a ranking factor. Google's free tool scores your site on mobile and desktop performance and tells you exactly what to fix.
7. SEO Spark Blog Generator — Free AI Blog Writing
Wait, didn't we already list this? Yes — because combining AI writing with built-in SEO optimization is the fastest way for a small business to start ranking. Write, score, publish. All in one tool. Start writing free →